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Navigating the complex world of SEO, especially for contractors can be challenging, especially when you've entrusted this critical aspect of your digital marketing to an SEO company. But how can you be sure that your SEO provider is genuinely delivering results and not just making empty promises?
In this guide, we'll break down the key indicators of a productive SEO company, helping you, the business owner, assess their performance and transparency effectively.
Make sure to check out Carradean's in-depth video above for a deeper dive into keeping a check on your SEO company!
Understanding SEO: The Basics
SEO, or Search Engine Optimization, is all about enhancing your website's visibility and ranking on search engines like Google. A good SEO strategy aims to increase your site's traffic, improve rankings for your desired keywords, and boost conversions. But understanding whether these strategies are working requires a closer look.
Key Indicators of Effective SEO
1. Visible Website Changes
Your SEO company should be making noticeable improvements to your website. This includes:
- Enhancing loading speed.
- Ensuring website security.
- Implementing breadcrumb and back-end schemas.
- Improving User Experience (UX).
2. Building Backlinks
Backlinks are crucial for SEO. They are links from other websites that lead back to yours, signaling to search engines that your content is valuable and relevant.
3. On-Page Content
Effective SEO also involves optimizing the content on your website. This includes tweaking existing content and adding new elements like images, written content, and new pages.
4. Blog Writing
Blogs play a significant role in SEO. An efficient SEO company will:
Write well researched blogs targeting your desired keywords.
Interlink your blogs to improve navigation and SEO.
5. Foundational Links
Foundational links from directories and social profiles are essential in establishing your online presence.
6. Ongoing Keyword Research and Competitive Analysis
A good SEO strategy is never static. Your SEO provider should be:
- Continuously analyzing competitors.
- Conducting new keyword research.
- Keeping abreast of industry trends.
7. Regular Reporting
Your SEO company should provide regular reports detailing:
- Keyword movement.
- Traffic statistics.
- Organic conversion rates.
The "Gee 'Em Up SEO Company Checklist"
To further assess your SEO company's effectiveness, consider the following within a 6-12 month period:
- Increases in Traffic: Are more users visiting your site?
- Keyword Ranking: Is your site ranking higher for your chosen keywords?
- Conversion Increases: Are you seeing more leads or sales?
Questions to Ask Your SEO Provider
"Can you show me some tangible work that you’ve done in the last 30 days?"
"Can you show me any guest posts, backlinks, or forum comments that link to my site in the last 30 days?"
Periscope Media’s SEO Audit Offer
If you're still uncertain about your SEO efforts, consider taking advantage of Periscope Media's no-obligation SEO audit. A thorough audit can provide deeper insights into your SEO performance and guide you towards making informed decisions about your SEO investments. Visit our contact page to get started.
Conclusion
You know that SEO is a vital component of your online strategy. By understanding these key indicators and asking the right questions, you can ensure that your SEO company is working effectively towards your business goals.
Remember, SEO is a long-term strategy, and patience, along with informed decisions, will lead to success. Don't let uncertainty hinder your online growth; become empowered to make the best choices for your SEO investments.
