Digital Marketing Glossary

A 404 error is a standard response code indicating that the requested page could not be found on a website.

A 404 page is an error message displayed when a webpage is not found on a server.

The 'a' tag is an HTML element used for creating hyperlinks to other web pages or locations within the same page.

A/B testing is a method of comparing two versions of a webpage or app to see which performs better.

AJAX, or Asynchronous JavaScript and XML, is a web development technique for creating interactive web applications.

An API, or Application Programming Interface, is a set of rules that allows different software applications to communicate with each other.

ASCII, or American Standard Code for Information Interchange, is a character encoding standard for text files.

The accessibility tree is a structure that translates web content and user interfaces into a form accessible to assistive technologies.

An affiliate is an individual or company that promotes products or services for a commission.

Affiliate marketing is a performance-based marketing strategy where affiliates earn commissions for marketing another's products.

An algorithm is a set of instructions designed to perform a specific task or solve a problem.

Alt text is descriptive text added to an image's HTML tag to improve accessibility and SEO.

Amazon FBA (Fulfillment by Amazon) is a service where Amazon stores, picks, packs, and ships products on behalf of sellers.

Application context refers to the environment or state in which a software application runs.

An array is a data structure that stores a collection of items, typically of the same type, at contiguous memory locations.

Asynchronous refers to processes that do not occur at the same time or are not synchronized.

Authorized applications are software programs that have received permission to access certain data or functionalities.

B2B marketing refers to the marketing of products or services to other businesses and organizations.

B2B sales refer to transactions where one business sells products or services to another business.

A backlink is a link from one website to another, often viewed as a vote of confidence and an important factor for SEO.

Backlink analysis is the process of reviewing and evaluating the backlinks pointing to a website.

A backup is a copy of data stored separately to protect against data loss.

The 'base' tag in HTML specifies a base URL for all relative URLs in a webpage.

Behavioral targeting is a marketing strategy that uses previous user behavior to customize the type of content or ads presented.

Below the fold' refers to the portion of a webpage that is not visible until the user scrolls down.

Bing is a search engine developed by Microsoft, used for finding information on the internet.

A bio, or biography, is a written summary of a person's life, experiences, and qualifications.

A blog is a regularly updated website or web page, typically run by an individual or small group, that is written in an informal or conversational style.

A blog website is an online platform where individuals or organizations regularly post articles, insights, and updates.

A blogger is someone who writes content for a blog, sharing information, experiences, or opinions on various topics.

A booking form is an online form used to schedule appointments or reservations.

Bounce rate is the percentage of visitors who leave a website after viewing only one page, without any further interaction.

Breadcrumbs are navigational aids that show the user's location within a website’s hierarchy.

Breakpoints are specific points where a website's content and design will adjust to accommodate different screen sizes.

A browser is a software application used to access and view websites on the internet.

In computing, a button is a graphical user interface element that triggers an action when clicked.

CAC, or Customer Acquisition Cost, is the cost associated with convincing a customer to buy a product or service.

A CMS is software that allows users to create, manage, and modify website content without coding.

A CMS collection page is a web page generated from structured content stored in a Content Management System (CMS).

A CMS section in web design is a segment or part of a website managed by a Content Management System.

CRM software is a tool that helps manage a company's interactions and relationships with customers and potential customers.

CRO, or Conversion Rate Optimization, is the practice of increasing the percentage of users who perform a desired action on a website.

CSS, or Cascading Style Sheets, is a language used to style and layout web pages.

CSS filters are graphical effects that can be applied to images and other elements on a webpage using CSS.

A CTA is a prompt on a website that urges visitors to take a specific action, like 'Buy Now' or 'Subscribe'.

CTR, or Click-Through Rate, measures how often people click on an ad, email, or link after seeing it.

A call stack is a stack data structure that stores information about the active subroutines in a computer program.

Canonicals are HTML elements that specify the preferred version of a set of duplicate or similar web pages.

A case study is a detailed analysis of a specific instance used to illustrate a broader principle or practice.

A checkbox is a GUI element that allows users to make a binary choice, typically represented as a small square box.

The checkout process is a series of steps a customer goes through to purchase items from an online store.

In computing, a child is an element, process, or object that is derived from or controlled by another.

In object-oriented programming, a class is a blueprint for creating objects with specific attributes and methods.

A click is an action where a user presses a mouse button or screen to interact with digital content.

Click-through rate is the percentage of people who click on a specific link compared to the total number of viewers.

Clickbait refers to sensationalized or misleading headlines designed to entice readers to click on a link to an article, video, or other content.

Clickjacking is a malicious technique tricking users into clicking on something different from what they perceive.

Client-side refers to operations that are performed on the user's computer in a network interaction.

A cloneable site is a website template that can be duplicated and used as the basis for new websites.

Closed-loop marketing is the practice of using data and insights from customer interactions to improve marketing strategies and sales.

In HTML and XML, a closing tag marks the end of an element.

In programming, a collection is a group of objects or values that can be processed as a single unit.

A collection URL is a web address that leads to a specific collection or category of items on a website.

A color wheel is a circular diagram that shows the relationships between different colors.

In programming, a comment is a note or explanation added to the code, which is not executed.

A comparison shopping engine is a tool that allows consumers to compare prices for similar products across different retailers.

Competitive analysis is the practice of analyzing the market position of competing businesses.

In programming, a conditional is a statement that performs different actions based on whether a specified condition is true or false.

In programming, a constant is a value that cannot be altered during the execution of a program.

Content refers to information and experiences created for an audience, such as text, images, and videos.

Content marketing is a strategic approach focused on creating and distributing valuable, relevant content to attract and engage a target audience.

A content network is a collection of websites and digital properties where ads can be displayed.

A Content Optimization System (COS) is a software platform that helps in creating, managing, and optimizing digital content.

Content-first design is a web design approach that prioritizes content in the design process.

Contextual advertising involves displaying ads based on the content of a web page.

In digital marketing, a conversion occurs when a visitor completes a desired goal, such as making a purchase or filling out a form.

Conversion tracking is a method of tracking actions visitors take on a website, like purchases or sign-ups.

Cookies are small data files stored on a user's computer by a web browser, which track and store information about the user's interactions and usage of the website.

A copywriter is a professional who writes text for advertising and marketing materials.

Copywriting is the act of writing text for advertising or marketing purposes.

Credibility refers to the trustworthiness, reliability, and believability of a source or information.

A custom CMS is a content management system built specifically to meet the unique needs of a website or organization.

A custom font is a unique typeface designed specifically for a particular brand or purpose.

Customer experience refers to the overall perception a customer has of a company, based on interactions at every touchpoint.

DHTML, or Dynamic HTML, refers to a combination of HTML, CSS, and JavaScript used to create interactive web pages.

DNS reconfiguration involves updating DNS settings to change how a domain interacts with the internet.

DNS records are files that translate domain names into IP addresses, facilitating internet navigation.

Demographic analysis is the study of a population based on factors like age, race, and gender.

In software, deployment refers to the process of making an application available for use.

A desktop breakpoint in web design is a screen width at which the page layout changes to accommodate desktop screens.

A digital asset is any content or media that's stored digitally and has value for a person or business.

A digital creator is someone who produces content for digital platforms like social media, blogs, or videos.

Digital marketing involves marketing products or services using digital technologies, primarily on the internet.

A digital marketing agency is a company that specializes in online marketing strategies.

Discord is a digital platform that provides voice, video, and text communication channels primarily for gamers.

Dithering in digital imagery is a technique used to create the illusion of color depth in images with limited color palettes.

In HTML, a 'div' block is a container element used to group and layout other HTML elements.

Domain Authority is a metric that predicts how well a website will rank on search engine result pages.

Domain management involves handling the registration, renewal, and overall administration of a domain name.

A domain name is the web address used to identify and access a website on the internet.