Negative Keywords

In pay-per-click (PPC) advertising, negative keywords are words or phrases set in an ad campaign to prevent ads from being displayed for those specific queries. This feature helps to filter out traffic from searchers who are unlikely to convert, increasing the relevance of the campaign and improving its overall efficiency. By specifying negative keywords, advertisers can avoid spending money on clicks that are not relevant to their products or services. It's an essential part of campaign optimization, helping to focus on the target audience, reduce wasted ad spend, and improve the quality of traffic and conversion rates.