Meta Description
A meta description is a short snippet, a tag in HTML, that summarizes a page's content. Search engines display the meta description in search results, typically under the page title, to give users a preview of what the page is about. While it doesn't directly influence search engine rankings, an effective meta description can improve the likelihood of a user clicking on your result. It should be concise, compelling, and relevant, ideally within 150-160 characters, and include target keywords that reflect the content of the page.