CTR

Click-Through Rate (CTR) is a key performance metric in digital marketing that measures the effectiveness of an online advertising campaign or an email marketing campaign. It is calculated by dividing the number of clicks an ad receives by the number of times the ad is shown (impressions) and is expressed as a percentage. A higher CTR indicates that a larger percentage of people who see the ad find it relevant or compelling enough to click on. CTR is used to gauge how well keywords, ads, and free listings are performing. In the context of email marketing, it measures how many people clicked on a link within the email. CTR is critical for understanding the appeal and relevance of your content to the target audience.

More Glossary Terms

Customer Experience

Customer experience refers to the overall perception a customer has of a company, based on interactions at every touchpoint.

Custom CMS

A custom CMS is a content management system built specifically to meet the unique needs of a website or organization.

CTR

CTR, or Click-Through Rate, measures how often people click on an ad, email, or link after seeing it.

CTA

A CTA is a prompt on a website that urges visitors to take a specific action, like 'Buy Now' or 'Subscribe'.

CSS

CSS, or Cascading Style Sheets, is a language used to style and layout web pages.

CRM Software

CRM software is a tool that helps manage a company's interactions and relationships with customers and potential customers.

Copywriting

Copywriting is the act of writing text for advertising or marketing purposes.

CRO

CRO, or Conversion Rate Optimization, is the practice of increasing the percentage of users who perform a desired action on a website.

Credibility

Credibility refers to the trustworthiness, reliability, and believability of a source or information.

Conversion Tracking

Conversion tracking is a method of tracking actions visitors take on a website, like purchases or sign-ups.