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Keyword Bidding

Keyword Bidding

Keyword bidding is a process used in pay-per-click (PPC) advertising where advertisers bid on keywords relevant to their target audience. When a user searches for a particular term, the search engine uses an auction system to determine which ads to display based on the bids and relevance. The bid amount represents what the advertiser is willing to pay for each click on their ad. Effective keyword bidding involves understanding the value of keywords, balancing cost and potential return, and continually optimizing bids based on campaign performance. This strategy is essential for maximizing the visibility and effectiveness of paid search campaigns in digital marketing.

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More Glossary Terms

Keyword Research

Keyword research is the process of identifying and analyzing terms that people enter into search engines to inform content strategy.

Keyword Bidding

Keyword bidding involves placing bids on keywords for the chance to display paid ads in search engine results.

Keyword Analysis

Keyword analysis involves researching and identifying the most effective keywords to use for SEO and digital marketing purposes.

Keyboard Shortcut

Keyboard shortcuts are combinations of keys that provide a quick way to perform functions in software applications.

Keyword Ranking Reports

A keyword ranking report is a document that shows the positions of a website's keywords in search engine results pages (SERPs).

Key

In digital marketing, a key often refers to an essential part of a data pair in databases, or a unique identifier for secure online transactions.

Keywords In SEO

Keywords in SEO are words or phrases that people use to search for information, which websites target to rank in search engines.