Programmatic Advertising

Programmatic advertising is an automated, technology-driven method of buying and selling advertising space, primarily in digital media. It uses algorithms and data to serve ads to the right user at the right time and place, maximizing the effectiveness of advertising budgets. This method relies on real-time bidding (RTB) for inventory across various platforms, including display, mobile, video, and social media. Programmatic advertising enhances efficiency, targeting accuracy, and scalability, allowing advertisers to reach specific audiences with personalized messages.