Google Ads Management

What Are Google Ads?

Google Ads (previously known as Google AdWords) is one of today's most powerful digital marketing tools. With Google Ads, business owners can target their potential customers with relevant advertisements and reach them in the right place at the right time.

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With the potential to generate leads, increase sales, and improve conversions while staying within budget, investing in Google Ads management services from a trusted agency like Periscope Media can be extremely valuable for your business's marketing campaign. Including income from ad revenue is a powerful way your business can add extra zeros to your bottom line.

Do I Need Someone to Manage My Google Ads?

The world of Google Ads campaign management is complex and ever-evolving, making it difficult for those without prior experience to keep up with the changes. This can leave businesses feeling overwhelmed and struggling to produce desired results from their investment. There are a number of different challenges associated with Google Ad management that can be problematic for businesses.

Suppose your business is struggling to manage your Google Ads account, or you want to maximize your Google Ads conversion rates without wasting money or time. In that case, Periscope Media is the solution you've been looking for.

Google Ads with Periscope Media: A Trusted Google Partner

You know you need to be using Google Ads, but it's hard to keep up with all the changes and updates, not to mention stay on top of your campaigns. Plus, how do you begin if you don't have experience setting up and managing campaigns or know nothing about strategic bid management? That's where Periscope Media comes in, with a team of Google Ads-certified professionals.

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As a Google Partner, Periscope Media offers comprehensive and tailored solutions for businesses wanting to maximize their return on investment from Google Ads campaigns. Our team conducts an in-depth analysis with access to exclusive tools and resources to track your goals, target audience, target cost, industry trends, and competition in order to create custom strategies and tactics that will lead you to success.

Our Google Ads Management Process

Our Google Ads performance specialist uses a proven process to ensure that all our client accounts are set up for success. This process allows us to understand your industry's competitive landscape better, develop strategies that work specifically for your business, and ensure that each campaign has the best possible chance of success.

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^{Credit to Google for all assets on this page.}

Key Steps in our Google Ads Management Process:

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Initial Meeting with a Digital Strategist

Our process involves initial meetings with a digital strategist to discuss your objectives and an in-depth research period to determine campaign goals, profitable keywords, targeting options, and ad copy.

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Months 1-3: Ads Research, Set Up, Testing, Optimizing, Reporting

Month 1 is an implementation period for setting up and testing your campaigns. We may go into more detail regarding keyword performance, ad quality score, competitor research, running multiple ads, or implementing negative keywords.

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During months 2-3, our team continues to optimize your campaigns and provide regular reports on ad spend, ad groups, conversion rate, average ad position, and other key metrics using industry-leading reporting tools such as Google Analytics. We expect your campaign to begin seeing results at this stage.

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Month 4 Onwards: Continued Optimization & Improvement

In month 4 and beyond, we continue to monitor and make improvements, looking at performance data, analyzing search terms, and click-through rates, assessing whether the best bidding strategy is being used, always striving to make the most of your advertising budget, and lowering the cost per lead while increasing leads.

Tailored Strategies for Successful Google Ads Management

At Periscope Media, we understand that no two businesses are the same. Paid search marketing campaigns are unique for every client. That's why our Google Ads management service is tailored to each individual client's unique needs and goals.

We take the time to get to know your business, discuss your objectives and establish a plan for success. We then use our experience and expertise to develop strategies that are specifically tailored to your business, so you can be sure the campaigns we create will deliver results. 

Conversion Goals To Maximize Advertising Dollars

We focus on your Google Ads conversion goals to ensure that each of your campaigns is designed to meet your specific needs best and maximize return on investment. We understand that every business is different, so we take the time to get to know your individual objectives, budget, target audience, and desired outcomes.

Our pay-per-click team considers the information to develop strategies tailored specifically for you, ensuring each campaign has the best chance of success. With our personalized approach and years of experience, you can be sure that your Google Ads campaigns will deliver results. Partnering with a specialist team means you can avoid common mistakes that can be costly if you're not careful.

Google Ads Campaign Services our In House Team Offers

Search Ads

Google search ads are a must-have for any business aiming to expand its reach, amplify visibility and optimize returns. They appear at the top of the page in Google's Search engine results.

• Branded Search Ads: Branded search ads allow businesses to leverage their existing brand awareness by appearing in search results.
• Competitor Search Ads: Competitor search ads allow businesses to target potential customers who are already searching for their competitors, providing a powerful way to lure customers from competitors. Think of them as part of your sales team.
• General Search Ads: These can be standard or dynamic search ads. They are an effective way to reach potential customers who may not be aware of your business by targeting people who are looking for specific products or services. These kind of text ads can pay off as potential customers save time by finding your product sooner.

Performance Max Ads

Performance Max ads are a powerful tool for businesses looking to maximize their reach and conversions, allowing businesses to target local and global audiences. They are ideal for eCommerce, local businesses, and lead generation campaigns.

• Performance Max Local: An effective way to reach local customers, enabling businesses to target people based on their geographic location and demographics.
• Performance Max eCommerce: Ads are tailored to businesses looking to increase online sales and revenue. They use advanced targeting methods and data optimizations to reach the most qualified customers.
• Performance Max Lead Generation: An effective way to reach potential customers, as they use advanced targeting methods such as demographic and geographic data to optimize campaigns and reach the most promising prospects.

Display Ads

Display ads are a powerful and effective way to reach potential customers, as they use advanced targeting methods such as demographic and geographic data, as well as remarketing, cold and dynamic remarketing to optimize campaigns and reach your most promising prospects. An example of these are the YouTube Ads that appear adjacent to videos.

• Remarketing Display Ads: These allow companies to precisely target users who have already had some interaction with the business. This is possible due to intricate targeting technologies and data optimization techniques that make these campaigns even more effective.
• Cold Remarketing Display Ads: Provide a way for businesses to connect with brand-new customers. Advanced targeting methods and data optimizations enable them to precisely target individuals who have not yet engaged with your website or business.
• Dynamic Remarketing Display Ads: Give access to the most promising prospects thanks to advanced targeting approaches that utilize demographic information, location data, and remarketing campaigns. Ensures your ads are seen by people who are more likely to convert into valuable customers.

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Video Ads

Video Ads provide dynamic visual content, allowing you to target your most promising prospects better. Video Ads allow you to speak directly to your customers, creating an impossible emotional connection with other forms of advertising. They're an effective way to showcase products and services, as they're more engaging than traditional text-based ads.

• Cold Video Ads: These ads reach people who have not yet interacted with your business, as they leverage advanced targeting technologies and data optimizations to reach potential customers. Great for building brand awareness and generating leads.
• Remarketing Video Ads: Allow you to reach users who have already interacted with your business. This ad group enables businesses to target their current customers precisely.

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Shopping Ads

Shopping Ads use advanced targeting technologies such as demographic and geographic data and product data to optimize each ad campaign. Also, including detailed product information allows customers to make informed decisions on their purchases while providing valuable insights into their shopping behavior.

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Discovery Campaigns

Discovery campaigns are the perfect way to reach potential customers who may not be actively looking for your product or service. By targeting users based on their interests, locations, and demographics, Discovery campaigns allow businesses to match customers with people who could benefit from what they offer.