Embarking on Your Remarketing Journey with Periscope Media

Periscope Media offers a solution for businesses embarking on a remarketing journey. Our team of experts guides businesses through the process, from building custom audiences to crafting engaging messages. Remarketing targets users who have previously engaged with a brand and is important for nurturing leads and increasing conversion rates. Periscope Media offers an array of retargeting and re-engagement campaigns, including standard and dynamic retargeting, Google Shopping and Search Ads, and email list retargeting. Our team crafts captivating ads that boost conversion rates. We target the right message to the right people at the right time and track campaign performance to optimize for success. Clients receive regular updates and reports to assess their campaign goals.

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Understanding Remarketing and Its Potential 

Remarketing is a tool that can expand your audience and improve conversion rates. It tracks website visitors and serves them customized ads based on browsing history. Tailoring ads to specific user behavior increases the likelihood of a conversion and boosts return on investment. Remarketing fosters greater brand awareness and loyalty by keeping businesses top of mind with potential customers and guiding them along the buyer's journey. It is a valuable marketing strategy for businesses of all sizes looking to maximize their online advertising efforts.

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How Remarketing Works: A Periscope Media Approach 

Periscope Media's approach to remarketing is comprehensive. They install a tracking pixel on the client's website to gather data on the target audience's behavior. They employ audience targeting strategies, including standard and dynamic retargeting. Other types of remarketing campaigns, such as Google Shopping and search ads, and email list retargeting, can also be implemented. Effective pixel installation and audience targeting are crucial for a successful campaign that reaches potential customers with relevant ads.

The Value Proposition: Why Remarket with Periscope Media? 

This section highlights some of the benefits of partnering with a digital marketing agency for your retargeting and remarketing needs:
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• Experience: Periscope Media is experienced in creating and implementing effective remarketing campaigns that help businesses retarget potential customers who have demonstrated an interest in their products or services.
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• Conversion Optimization: With Periscope Media, you can expect a high conversion rate for your remarketing campaigns because they work with a targeted audience. This strategy ensures that your ads will be seen by potential customers who are already familiar with your brand and are more likely to make a purchase.
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• Audience Targeting: Periscope Media leverages various remarketing code technologies such as tracking pixels and custom audiences to create relevant ads for specific audiences. This level of personalization helps drive results by appealing directly to the interests and needs of customers.
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• Remarketing Gurus: Periscope Media utilizes a range of remarketing strategies on various platforms including Google Ads, social media platforms, and display networks to help you reach your audience wherever they are online.
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• Customized For You: By partnering with Periscope Media for your remarketing campaigns, you can rest assured that you will get a customized approach that meets your unique business goals. The agency takes the time to understand your business and tailors campaigns to achieve maximum ROI.
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• Unmatched Customer Support: Periscope Media provides ongoing support and monitoring for campaigns to ensure that they are optimized to the fullest extent. This approach further ensures that your remarketing campaigns produce the desired results and continue to drive conversions well after their launch.
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5 Benefits of a Remarketing Ads Campaign

Remarketing is a powerful tool that can help businesses increase their conversion rates, target a highly specific audience, and boost brand awareness. Here are some of the key benefits of remarketing for businesses:
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1. Increased Conversion Rates: Remarketing involves targeting users who have already demonstrated an interest in your brand or products. By showing them relevant ads, you are more likely to convert them into paying customers. Studies have shown that remarketing campaigns can result in conversion rates that are significantly higher than other forms of digital advertising.
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2. Targeted Audience: Through remarketing, ads can be customized to target specific groups of users based on their past interactions with a website or brand. This includes showing ads to users who have abandoned their shopping cart or who have subscribed to an email list but have not yet made a purchase.
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3. Increased Brand Awareness: Remarketing ads can help increase brand awareness by keeping your brand top-of-mind for users who have previously visited your website. This can be particularly effective for businesses that sell products or services with a longer sales cycle.
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4. Tailored Campaigns: Remarketing allows you to create highly tailored campaigns based on specific user actions. For example, you can show different ads to users who abandoned their shopping cart at different stages of the checkout process. You can also create campaigns tailored to users who have previously expressed interest in specific products or services.
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5. ‍Cost-Effective: Remarketing can be a cost-effective advertising strategy compared to search or display ads. By targeting a narrower audience of users who have previously shown interest in a brand, the likelihood of conversions increases. This approach can enhance ROI and enable businesses to optimize their advertising budgets.

Diversified Remarketing Solutions Offered by Periscope Media 

Periscope Media offers a range of diversified remarketing solutions designed to help businesses maximize their advertising budgets and reach new audiences. From analyzing website visitor data to creating custom audiences, Periscope Media's remarketing services can help businesses stay top-of-mind with potential customers and improve overall conversion rates. In this post, we'll dive into the specific remarketing solutions offered by Periscope Media and how they can benefit businesses of all sizes:

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Standard Retargeting Campaigns

Standard Retargeting Campaigns help businesses reach potential customers that visited their website but did not convert. A tracking pixel follows previous visitors browsing history and displays relevant ads on social media or websites they visit. This marketing strategy increases conversion rates and targets the most relevant audience. Two types of Retargeting Campaigns exist: pixel-based and list-based. Pixel-based campaigns track browsing behavior and show ads based on interests. List-based campaigns target customers with a higher chance of converting. The necessary tools for a successful campaign include Social Media Tracker, Traffic Analytics, and Google Ads for creating custom audiences, remarketing lists, and dynamic remarketing.

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Dynamic Retargeting Campaigns

Dynamic retargeting campaigns are personalized online ads for users who have already visited a website. These ads are related to specific products or services the user has interacted with on the website. They are more effective than general website retargeting campaigns because they provide a more relevant and personalized ad experience. To implement a dynamic retargeting campaign, you'll need a product feed and tracking pixel. The product feed contains information about the products or services you want to advertise, and the tracking pixel tracks user behavior. Successful dynamic retargeting campaigns are relevant and personalized to the user's interests. They can increase conversion rates and ROI for businesses.

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Google Shopping and Search Ads

Google Shopping and Search Ads work well together to create a complete remarketing campaign. Both tools help eCommerce businesses reach potential customers who have interacted with their website before, increasing the chances of conversion and boosting sales. Google Shopping displays product listings, prices, and images to users who have visited the website previously, while Google Search Ads target users who are actively searching for a particular product or service. Using both tools in a remarketing campaign can lead to higher conversion rates and a larger audience reach. This is important for eCommerce businesses looking to increase sales and overall revenue.

Identifying Your Ideal Customers: Our Audience Targeting Strategy 

We believe that effective audience targeting is key for successful remarketing campaigns. We identify ideal customers by collecting data from various sources, such as website traffic, sales prospects, and existing customers. This helps us better understand their interests, behaviors, and demographics and tailor our targeting strategy. We have different targeting opportunities depending on the data source. For example, website traffic can be segmented by pages visited or products viewed. Sales prospects can be segmented by engagement level, such as email opens or webinar attendance. Existing customers can be segmented by purchase history or loyalty. We use audience segmentation options like demographics, interests, and behaviors. By grouping customers with similar attributes, we create personalized messages that resonate with them. We also use look-alike audiences, which target users similar our existing customers. This expands our customer base and reach. Finally, we optimize our targeting strategy by reviewing data and adjusting parameters as needed. This improves our campaigns and conversion rates.

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Key Aspects of a Winning Remarketing Strategy: A Glimpse into Periscope Media's Approach 

Remarketing ads are known for their incredible ability to re-engage potential customers who were previously interested in a product or service. Retargeting, on the other hand, focuses on bringing back users who have abandoned a shopping cart or failed to complete a conversion. To maximize the effectiveness of both types of ads, it is essential to have a winning remarketing strategy. At Periscope Media, we have developed a successful remarketing approach that considers key aspects such as audience segmentation, campaign goals, and tracking pixel implementation. Here are some of the most critical elements of our strategy.
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1. Defining Custom Audiences and Segmentation: Creating audience lists for search ads and social media platforms is crucial for targeted remarketing efforts. Establishing these lists depends on the specific type of product or service being marketed, as well as the desired conversion rate and audience size.
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2. Dynamic Remarketing and Relevant Products: A successful remarketing campaign should always feature relevant products or services that were viewed or abandoned by a prospective customer. This can be achieved using dynamic remarketing, which allows advertisers to show highly personalized ads to people.
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3. Lookalike Audiences and Cold Audiences: Expanding remarketing efforts to include lookalike audiences- individuals who share characteristics with previous customers or users- is a great way to reach new potential customers. Similarly, reaching out to “cold” audiences who have not engaged with the brand before is an important aspect of remarketing that should not be ignored.
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4. Tracking Pixel Implementation and Ads Manager: Effective remarketing efforts rely heavily on accurate tracking and conversion measurement. A comprehensive approach to remarketing should include tracking code implementation and use of Ads Manager to monitor campaigns, create ads, and manage budgets.
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5. Email Marketing and Remarketing Audiences: An email list can be an excellent resource for creating a retargeting audience. With access to a list of previous customers' email addresses, advertisers can target ads to a potential audience who have already demonstrated an interest in the brand, but who may not have made another purchase yet.
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At Periscope Media, we are committed to utilizing all of these aspects and more to create a winning remarketing strategy. With a dedicated approach to campaign creation, audience segmentation, and tracking, our clients have seen tremendous success in their remarketing efforts.

Google Analytics and Your Remarketing Campaign

Google Analytics is important for remarketing campaigns. It provides insights into user behavior on your website, helping you create targeted custom audiences for your remarketing efforts. By tracking user actions, you can segment them based on specific criteria. This lets you create custom audiences that are highly relevant to your campaign goals. You can then connect these audiences to your Google Ads account for remarketing purposes. This targets users who have already interacted with your website and are more likely to convert. Google Analytics also provides valuable insights into how your current audience interacts with your campaigns. You can track metrics like click-through rates, time on site, and bounce rates to optimize your campaigns and create effective remarketing strategies. To build a successful remarketing strategy, use the power of Google Analytics.

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5 Steps To Setting Up a Remarketing Campaign: The Periscope Media Way

Periscope Media offers a unique approach to remarketing campaigns, tailored to the specific needs and goals of their clients. Here is a step-by-step guide on how to set up a successful remarketing campaign with Periscope Media.

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Step 1: Identify your potential customers

Periscope Media offers services to assist in target audience identification and strategy creation, ultimately leading to customer loyalty. Analytics tools are used to gain insight into customer interaction with websites and determine effective campaign types.

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Step 2: Choose the right campaign type

Periscope Media provides various campaign options, such as standard and dynamic retargeting, email list retargeting, and Google Shopping and Search Ads. Based on your objectives and target market, Periscope Media will suggest the most suitable campaign type for your company.

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Step 3: Create custom audiences and lists

Periscope Media employs audience targeting techniques to generate personalized audiences and lists for efficient remarketing. By monitoring user activity on your website, Periscope Media can establish custom audiences based on specific criteria, such as users who have abandoned their shopping cart or those who have viewed specific product pages.

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Step 4: Set up tracking and remarketing pixels

Periscope Media will set up tracking pixels on your website to collect data on user behavior and track conversions. This data will be used to create effective remarketing campaigns.

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Step 5: Develop a retargeting strategy

Periscope Media will utilize collected tracking pixel data to design a personalized retargeting plan for your business. This plan will involve crafting targeted ad campaigns and refining conversion campaigns to cater to your custom audiences and lists.

What Makes Periscope Media's Remarketing Service Stand Out? 

Periscope Media offers various unique features and selling points that differentiate its remarketing service from other providers in the market. Some of these features include:

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• Advanced retargeting solutions: Periscope Media offers comprehensive retargeting tools and solutions that are tailored to meet the unique needs of its clients. These solutions allow businesses to reach potential customers who have already shown an interest in their products or services, thereby increasing the chances of conversion.
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• Audience targeting strategy: Periscope Media uses advanced audience targeting techniques to help businesses reach specific groups of potential customers based on their behavior and interests. This enables businesses to create more focused and effective campaigns that yield better results.
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• Comprehensive campaign optimization: Periscope Media's remarketing service comes with built-in campaign optimization tools that help businesses to track and measure campaign performance in real-time. This enables businesses to adjust their campaigns and optimize them for maximum effectiveness.
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• Improved conversion rates: Using advanced retargeting solutions and audience targeting techniques helps businesses reach potential customers who are more likely to convert, resulting in higher conversion rates.
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• Targeted advertising: By reaching potential customers who have already shown an interest in their products or services, businesses can create more targeted and effective advertising campaigns that yield better results.
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• Cost-effectiveness: Periscope Media's remarketing services are cost-effective since businesses are only advertising to people who have already shown an interest in their products or services, making campaigns more efficient and reducing waste.
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• ‍Flexibility: Periscope Media's remarketing services are highly flexible and can be tailored to meet the unique needs of each business. This means that businesses can create campaigns that are specific to their target audience, budget, and campaign goals.