Unique Mean

In the context of digital marketing, the term 'unique' typically pertains to visitors, views, or users who are counted once within a specified time frame, regardless of how many times they engage with the content or visit the site. For example, a unique visitor to a website is an individual user who is counted only once during the period of analysis, even if they visit the site multiple times. This metric helps marketers understand the true reach and audience size, distinguishing it from repeat interactions. It's a valuable measure in assessing the effectiveness of marketing campaigns and understanding audience behavior.