USP

The Unique Selling Proposition (USP) refers to the unique benefit exhibited by a company, service, product, or brand that enables it to stand out from competitors. The USP must be a feature that highlights product benefits that are meaningful to consumers. As the cornerstone of effective marketing campaigns, the USP is often what a company builds its branding and marketing strategy around. It articulates why the product or service is better or different than the competition and is crucial for creating a compelling argument to attract customers.

Digital Marketing

More Glossary Terms

USP

A USP is a factor or consideration presented by a seller as the reason that one product is different from and better than that of the competition.

User Interface (Ui)

The user interface (UI) is the visual and interactive part of a software where users interact with a computer or application.

URL Structure

URL structure is the format and organization of URLs, which helps users and search engines understand and navigate a website.

User Experience

User experience refers to how a person interacts with and experiences a product, system, or service.

URL

URL stands for Uniform Resource Locator, which is the address used to access a webpage or file on the internet.

Username

A username is a unique identifier chosen by or assigned to a person for access to digital systems or services.

URL Redirect

A URL redirect is a technique for forwarding one URL to another URL.

Unique Mean

In digital marketing, 'unique' often refers to visitors or views that are distinct and not repeated.