Click

In the digital context, a click refers to the action of pressing a mouse button or tapping on a touchscreen to interact with content on a digital device. This simple action is fundamental to digital navigation and interaction, as it enables users to follow links, select items, input data, and trigger various functions on websites, applications, and software. In digital marketing, clicks are significant metrics, often used to measure engagement, such as in click-through rates (CTRs) for online advertisements, indicating the number of times users clicked on an ad relative to how often it was shown.