Parameter

In digital marketing, a parameter refers to a specific piece of data or a reference that is passed to a web page or application to customize the content or track user interaction. Parameters are often used in URLs to track the effectiveness of marketing campaigns, personalize web content, or collect data about user behavior. For example, UTM parameters in URLs enable marketers to identify which campaign or channel drove traffic to their website. Understanding and utilizing parameters are crucial for effective digital analytics, personalization strategies, and campaign tracking.

Digital Marketing

More Glossary Terms

Pro Rank Tracker

Pro Rank Tracker is a cloud-based SEO tool used for tracking keyword rankings and analyzing SEO performance.

Python

Python is a high-level, versatile programming language known for its readability and efficiency.

PPC

PPC, or Pay-Per-Click, is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.

Preview Mode

Preview mode allows content creators to view and test website content before it goes live.

Programmatic Advertising

Programmatic advertising is the automated buying and selling of online advertising space.

Paypal

PayPal is a digital payment platform that enables secure online money transfers and transactions.

Password Protection

Password protection is a security measure where a password is required to access a system, file, or application.

Publish Site

"Publish site" refers to the process of making a website or web content live and accessible to users.

Plain Text Field

A plain text field is a simple input field in a form or application that accepts unformatted text.

Prefetch

Prefetching is a technique where data or resources are loaded in advance to speed up future loading times.