Instagram Story

Instagram Stories is a feature within the Instagram app that enables users to post photos and videos that vanish after 24 hours. Unlike regular Instagram posts, Stories do not appear on the user's profile grid or in the main feed. Instead, they're displayed at the top of the app and can be enhanced with text, drawings, filters, and interactive elements like polls and quizzes. This feature offers a more casual and immediate way to share moments and engage with followers. For businesses, Instagram Stories are a powerful tool for creating authentic, behind-the-scenes content, promoting products, and driving user interaction.

Digital Marketing

More Glossary Terms

Integrated Marketing

Integrated marketing is a strategy that unifies all marketing communication tools and channels to deliver a consistent message.

Inbound Marketing

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences.

Instagram Story

An Instagram Story is a feature allowing users to post temporary photos and videos that disappear after 24 hours.

Influencer

An influencer is a person with a significant online following who can impact their audience's purchasing decisions.

Instagram Reel

A Reel on Instagram is a short, engaging video feature used for sharing creative content.

Interpolation

Interpolation in digital marketing refers to the method of dynamically inserting specific data or content into predefined formats or templates.

IP Address

An IP address is a unique numerical label assigned to each device connected to a computer network that uses the Internet Protocol.

Input Field

An input field is an interactive area in a form where users can enter data or information.

Integrations

Integrations refer to the process of linking together different software applications to function cohesively.