Integrated Marketing

Integrated marketing is a holistic approach to marketing that aims to create a unified and seamless experience for consumers to interact with the brand/enterprise. It melds all aspects of marketing communication, such as advertising, sales promotion, public relations, direct marketing, and social media, so that all work together as a unified force. By ensuring consistency in messaging across all channels and marketing disciplines, integrated marketing helps to reinforce the brand's message and identity in a more efficient and impactful way.

Digital Marketing

More Glossary Terms

Integrated Marketing

Integrated marketing is a strategy that unifies all marketing communication tools and channels to deliver a consistent message.

Inbound Marketing

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences.

Instagram Story

An Instagram Story is a feature allowing users to post temporary photos and videos that disappear after 24 hours.

Influencer

An influencer is a person with a significant online following who can impact their audience's purchasing decisions.

Instagram Reel

A Reel on Instagram is a short, engaging video feature used for sharing creative content.

Interpolation

Interpolation in digital marketing refers to the method of dynamically inserting specific data or content into predefined formats or templates.

IP Address

An IP address is a unique numerical label assigned to each device connected to a computer network that uses the Internet Protocol.

Input Field

An input field is an interactive area in a form where users can enter data or information.

Integrations

Integrations refer to the process of linking together different software applications to function cohesively.