Closed-loop Marketing

Closed-loop marketing refers to a data-driven approach where feedback from customer interactions and engagements is used to refine and optimize marketing strategies. This involves tracking the entire marketing cycle—from initial customer engagement through various channels, to conversion, and subsequent interactions. By analyzing this data, businesses can understand which marketing efforts are most effective, adjust tactics to improve ROI, and align their marketing and sales strategies. This approach helps in creating more targeted, personalized, and effective marketing campaigns, leading to improved customer acquisition and retention.

Digital Marketing

More Glossary Terms

Customer Experience

Customer experience refers to the overall perception a customer has of a company, based on interactions at every touchpoint.

Custom CMS

A custom CMS is a content management system built specifically to meet the unique needs of a website or organization.

CTR

CTR, or Click-Through Rate, measures how often people click on an ad, email, or link after seeing it.

CTA

A CTA is a prompt on a website that urges visitors to take a specific action, like 'Buy Now' or 'Subscribe'.

CSS

CSS, or Cascading Style Sheets, is a language used to style and layout web pages.

CRM Software

CRM software is a tool that helps manage a company's interactions and relationships with customers and potential customers.

Copywriting

Copywriting is the act of writing text for advertising or marketing purposes.

CRO

CRO, or Conversion Rate Optimization, is the practice of increasing the percentage of users who perform a desired action on a website.

Credibility

Credibility refers to the trustworthiness, reliability, and believability of a source or information.

Conversion Tracking

Conversion tracking is a method of tracking actions visitors take on a website, like purchases or sign-ups.