Competitive Analysis

Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. It involves researching and analyzing the business practices, product offerings, and marketing strategies of your competitors, which helps in understanding market dynamics and improving your own business strategy.

Digital Marketing

More Glossary Terms

Customer Experience

Customer experience refers to the overall perception a customer has of a company, based on interactions at every touchpoint.

Custom CMS

A custom CMS is a content management system built specifically to meet the unique needs of a website or organization.

CTR

CTR, or Click-Through Rate, measures how often people click on an ad, email, or link after seeing it.

CTA

A CTA is a prompt on a website that urges visitors to take a specific action, like 'Buy Now' or 'Subscribe'.

CSS

CSS, or Cascading Style Sheets, is a language used to style and layout web pages.

CRM Software

CRM software is a tool that helps manage a company's interactions and relationships with customers and potential customers.

Copywriting

Copywriting is the act of writing text for advertising or marketing purposes.

CRO

CRO, or Conversion Rate Optimization, is the practice of increasing the percentage of users who perform a desired action on a website.

Credibility

Credibility refers to the trustworthiness, reliability, and believability of a source or information.

Conversion Tracking

Conversion tracking is a method of tracking actions visitors take on a website, like purchases or sign-ups.