Digital Marketing Glossary

In digital marketing, traffic refers to the number of users who visit a website.

Traffic reports are analyses that provide detailed information about the visitors and interactions on a website.

Trending on Twitter refers to topics that are currently popular and widely discussed on the platform.

Typography refers to the art and technique of arranging type to make written language legible and visually appealing.

URL stands for Uniform Resource Locator, which is the address used to access a webpage or file on the internet.

A URL redirect is a technique for forwarding one URL to another URL.

URL structure is the format and organization of URLs, which helps users and search engines understand and navigate a website.

A USP is a factor or consideration presented by a seller as the reason that one product is different from and better than that of the competition.

In digital marketing, 'unique' often refers to visitors or views that are distinct and not repeated.

User experience refers to how a person interacts with and experiences a product, system, or service.

The user interface (UI) is the visual and interactive part of a software where users interact with a computer or application.

A username is a unique identifier chosen by or assigned to a person for access to digital systems or services.

A value proposition is a statement that communicates the benefits and value a company promises to deliver to customers.

A vlog is a video blog where individuals share experiences, ideas, or knowledge through regular video posts.

A web server is a computer system that stores and delivers web content to users over the internet.

A webclip is a shortcut or bookmark to a specific web page, often represented as an icon on a mobile device.

Webflow is a web design tool that allows users to build responsive websites visually.

Webflow CMS is a content management system that allows for building and managing websites visually.

A webmaster is a person responsible for maintaining one or more websites.

Website hosting is a service that allows individuals and organizations to post a website or web page onto the Internet.

Weebly is a website builder platform that allows users to create websites and e-commerce stores.

A white paper is an informative, authoritative report or guide that addresses issues and how to solve them.

A widget is an element in a graphical user interface (GUI) that displays information or provides a specific way for a user to interact with the operating system or an application.

WordPress is a popular content management system (CMS) used to create and manage websites.

An XML sitemap is a file listing a website’s important pages, helping search engines to crawl them.

Yahoo is an American web service provider known for its web portal, search engine, and related services.

Yelp is a website and app for user reviews and recommendations of local businesses, services, and events.

Zapier is an online automation tool that connects your favorite apps and services, automating repetitive tasks without coding.