Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.
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The main advantage of using Display Ads for your business is their incredible reach and targeting capabilities. Display Ads allow you to showcase your brand across millions of websites, apps, and videos, effectively capturing the attention of your target audience with visually engaging content.
Your ads will appear in Google search results based on the targeted keywords and ad rank. They may also appear on partner websites, YouTube, and other Google properties as part of the Google Display Network, depending on your campaign settings.
To get started with PPC marketing for your business, simply reach out to us for a consultation. We'll discuss your advertising goals, assess your target audience and competition, and develop a tailored strategy to drive optimal results for your business through effective PPC campaigns.
Google Ads has some restrictions on specific industries and content, including adult content, gambling, healthcare, and others. We'll work with you to ensure your campaigns adhere to Google's advertising policies.
We optimize PPC campaigns through ongoing monitoring, analysis, and optimization. We continuously refine targeting options, ad copy, bidding strategies, and landing pages to improve click-through rates, conversion rates, and return on ad spend (ROAS) for your campaigns.
You can expect top-notch support from Periscope Media throughout your Display Ads campaign. Our team will be readily available to answer any questions, address concerns, and provide guidance on your campaign's performance and optimization. We're here to partner with you!
To get started with Periscope Media, simply reach out to our team using the contact information provided on our website. We'll schedule a free consultation to discuss your goals and help you embark on your remarketing journey with us.
At Periscope Media, we stay up-to-date with the latest trends and best practices in Display Ads management by participating in industry events, attending training sessions, and continuously monitoring updates from Google Ads. Our commitment to staying ahead of the curve ensures that your campaign benefits from cutting-edge strategies and techniques.
To get started with Shopping Ads Management for your business, simply reach out to us for a consultation. We'll discuss your advertising goals, assess your product data and website, and develop a tailored strategy to drive optimal results for your business through effective Shopping Ads campaigns.
Lookalike audiences can be used in lead generation ads by targeting people who are similar to a business's existing customers. This can increase the chances of generating qualified leads and conversions, as these users are more likely to be interested in the same products or services.
Absolutely! We understand that every business has unique needs. If our standard packages don't quite fit your requirements, we're happy to create a customized solution tailored specifically to your goals and target audience.
The average cost of a Display Ads campaign managed by Periscope Media varies based on your specific needs, goals, and budget. We offer flexible pricing and packages designed to deliver exceptional value and accommodate businesses of all sizes.
The cost of PPC marketing services can vary depending on factors such as the size and complexity of your campaigns, your industry, and your advertising goals. We offer customized pricing based on your specific needs and budget.
Absolutely! We'll work with you to establish a budget that aligns with your business goals. Our customized approach ensures that your marketing dollars are spent wisely, driving the best possible results for your investment.
We optimize your Display Ads campaign by continuously monitoring its performance, making data-driven adjustments, and conducting A/B testing. This ensures that your ads are performing at their peak and delivering the best possible results.
We offer flexible contract options to accommodate your needs. While long-term contracts can provide consistency and better results over time, we understand that some businesses prefer short-term or month-to-month.
At Periscope Media, we ensure your Display Ads will be effective by creating a comprehensive, data-driven strategy tailored to your specific business objectives. Our team of certified Google Ads professionals, experienced designers, and skilled copywriters work together to craft impactful ads and optimize their performance.
We create targeted campaigns by conducting extensive research on your industry, competitors, and ideal customers. By understanding your unique business goals and audience, we can create ads that resonate with potential customers and drive them to take action.
We primarily use platforms like Google Ads and Microsoft Advertising for PPC marketing. These platforms provide extensive reach, advanced targeting options, and robust tools to maximize the impact and performance of your PPC campaigns.
PPC marketing, or pay-per-click marketing, is a form of online advertising where advertisers pay each time their ad is clicked. It can benefit your business by driving targeted traffic to your website, increasing brand visibility, and delivering measurable results for your marketing budget.