

Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.





Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!
Yes, you can expect a positive return on investment (ROI) from your Display Ads campaign. Our expert team ensures that your ads are optimized for maximum impact, driving traffic, increasing brand awareness, and ultimately, growing your business.
We conduct comprehensive keyword research to identify the most relevant and valuable keywords for your business. We consider factors such as search volume, competition level, and keyword intent to ensure that we target keywords that align with your business goals and attract high-quality traffic.
We primarily use Google Ads to manage Shopping Ads campaigns for our clients. These platforms provide robust tools and extensive reach to maximize the visibility and impact of your product listings.
To get started with Periscope Media, simply reach out to our team using the contact information provided on our website. We'll schedule a free consultation to discuss your goals and help you embark on your remarketing journey with us.
Standard Shopping Ads are a type of online advertising that display product images, prices, and information directly in product search engine results. They can benefit your business by increasing your online visibility, driving qualified traffic to your website, and boosting sales and conversions.
While results vary based on factors like industry and competition, our clients typically experience increased website traffic, higher conversion rates, and improved online visibility. Our data-driven strategies and ongoing optimization efforts help ensure consistent growth for your business.
Absolutely! We understand that every business has unique needs. If our standard packages don't quite fit your requirements, we're happy to create a customized solution tailored specifically to your goals and target audience.
At Periscope Media, we ensure your Display Ads will be effective by creating a comprehensive, data-driven strategy tailored to your specific business objectives. Our team of certified Google Ads professionals, experienced designers, and skilled copywriters work together to craft impactful ads and optimize their performance.
We primarily use platforms like Google Ads and Microsoft Advertising for PPC marketing. These platforms provide extensive reach, advanced targeting options, and robust tools to maximize the impact and performance of your PPC campaigns.
Your ads will appear in Google search results based on the targeted keywords and ad rank. They may also appear on partner websites, YouTube, and other Google properties as part of the Google Display Network, depending on your campaign settings.
We optimize your Display Ads campaign by continuously monitoring its performance, making data-driven adjustments, and conducting A/B testing. This ensures that your ads are performing at their peak and delivering the best possible results.
The best platforms for lead generation ads include Google Ads, Facebook Ads, and LinkedIn Ads. Each platform offers unique targeting capabilities and different ad formats that can be tailored to specific audiences.
We target the right audience for your Remarketing Ads by analyzing your website visitors' behavior, segmenting them based on their interests and actions, and utilizing Google Ads features to deliver personalized ads that resonate with their needs.
Yes, you can request changes to your campaigns or pause them at any time. We understand that business needs can change, and we're committed to providing you with the flexibility to adjust your marketing strategy as needed.
Lookalike audiences can be used in lead generation ads by targeting people who are similar to a business's existing customers. This can increase the chances of generating qualified leads and conversions, as these users are more likely to be interested in the same products or services.
Local SEO allows businesses to target potential customers in their local area better, increasing the likelihood of them finding and engaging with your business. This can result in higher website traffic, more leads, and increased revenue.
PPC marketing can target the right audience for your business through advanced targeting options such as location targeting, demographic targeting, and remarketing. These targeting techniques ensure that your ads are shown to the most relevant and interested potential customers.
The average cost of a Display Ads campaign managed by Periscope Media varies based on your specific needs, goals, and budget. We offer flexible pricing and packages designed to deliver exceptional value and accommodate businesses of all sizes.
Absolutely. We can optimize your product data for Shopping Ads by ensuring it is accurate, complete, and properly structured. This includes optimizing product titles, descriptions, attributes, and images to enhance your ads' visibility and click-through rate.
Shopping Ads can target the right audience for your business by utilizing advanced targeting options such as location targeting, demographic targeting, and remarketing. These targeting techniques ensure your ads are shown to the most relevant and interested potential customers.