Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.
Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!
Google Ads has some restrictions on specific industries and content, including adult content, gambling, healthcare, and others. We'll work with you to ensure your campaigns adhere to Google's advertising policies.
The timeline for seeing results from your Display Ads campaign can vary depending on factors such as your industry, target audience, and competition. However, you can typically expect to see initial results within a few weeks of launching your campaign, with ongoing optimization leading to even better performance over time.
We target the right audience for your Remarketing Ads by analyzing your website visitors' behavior, segmenting them based on their interests and actions, and utilizing Google Ads features to deliver personalized ads that resonate with their needs.
Our creative team crafts eye-catching and persuasive ads, keeping your target audience in mind. We welcome your input and collaborate with you to ensure the final ad design aligns with your brand identity and marketing objectives.
Absolutely. We can optimize your product data for Shopping Ads by ensuring it is accurate, complete, and properly structured. This includes optimizing product titles, descriptions, attributes, and images to enhance your ads' visibility and click-through rate.
The cost of PPC marketing services can vary depending on factors such as the size and complexity of your campaigns, your industry, and your advertising goals. We offer customized pricing based on your specific needs and budget.
You will receive reports and updates on your campaign's performance on a regular basis, typically monthly. We believe in transparency and keeping you informed about your campaign's progress, metrics, and KPIs.
Remarketing Ads are targeted advertisements displayed to users who have previously interacted with your website or app. They work by using tracking cookies to identify your target audience and serve relevant ads across the Google Display Network, encouraging them to return and complete a purchase or take another desired action.
Yes, you can request changes to your campaigns or pause them at any time. We understand that business needs can change, and we're committed to providing you with the flexibility to adjust your marketing strategy as needed.
We primarily use platforms like Google Ads and Microsoft Advertising for PPC marketing. These platforms provide extensive reach, advanced targeting options, and robust tools to maximize the impact and performance of your PPC campaigns.
Lead generation ads are online ads that are designed to generate interest in a product or service and to collect information from potential customers. These types of ads are usually used as part of a sales funnel to create leads that can be nurtured into paying customers.
The best platforms for lead generation ads include Google Ads, Facebook Ads, and LinkedIn Ads. Each platform offers unique targeting capabilities and different ad formats that can be tailored to specific audiences.
Yes, as a digital marketing company specializing in Shopping Ads Management, we can help your business set up and manage effective Shopping Ads campaigns. Our team of experts will optimize your product details, create compelling ads, and implement strategic bidding strategies to drive the best possible results.
We optimize PPC campaigns through ongoing monitoring, analysis, and optimization. We continuously refine targeting options, ad copy, bidding strategies, and landing pages to improve click-through rates, conversion rates, and return on ad spend (ROAS) for your campaigns.
Shopping Ads can target the right audience for your business by utilizing advanced targeting options such as location targeting, demographic targeting, and remarketing. These targeting techniques ensure your ads are shown to the most relevant and interested potential customers.
Your ads will appear in Google search results based on the targeted keywords and ad rank. They may also appear on partner websites, YouTube, and other Google properties as part of the Google Display Network, depending on your campaign settings.
Our team conducts in-depth keyword research using advanced tools and techniques to find the most relevant and high-performing keywords for your business. We consider factors like search volume, competition, and user intent to ensure your ads target the right audience.
Display Ads can be effective across a wide range of industries and niches. They are particularly impactful for businesses that rely on strong visuals to showcase their products or services, such as e-commerce, travel, fashion, and real estate.
Yes, we provide comprehensive reporting and analytics for Shopping Ads campaigns. Our reports include key performance metrics, insights, and recommendations to help you understand the impact of your ads and make data-driven decisions to optimize your campaigns.
We have managed numerous successful Remarketing Ads campaigns for our clients, helping them achieve higher conversion rates and improved return on investment. Examples of our success can be found in our case studies and client testimonials showcased on our website.