Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.
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The timeline for seeing results from your Display Ads campaign can vary depending on factors such as your industry, target audience, and competition. However, you can typically expect to see initial results within a few weeks of launching your campaign, with ongoing optimization leading to even better performance over time.
At Periscope Media, we ensure the success of your Remarketing Ads campaign by developing tailored strategies, creating engaging ad content, utilizing advanced targeting techniques, and continuously optimizing your campaign based on data-driven insights.
Our process begins with understanding your goals and target audience. We then develop a tailored strategy, design visually appealing ads, write compelling ad copy, and set up advanced targeting. Once your campaign is live, we continuously monitor its performance and make data-driven adjustments to ensure optimal results.
The main advantage of using Display Ads for your business is their incredible reach and targeting capabilities. Display Ads allow you to showcase your brand across millions of websites, apps, and videos, effectively capturing the attention of your target audience with visually engaging content.
We primarily use Google Ads to manage Shopping Ads campaigns for our clients. These platforms provide robust tools and extensive reach to maximize the visibility and impact of your product listings.
We conduct comprehensive keyword research to identify the most relevant and valuable keywords for your business. We consider factors such as search volume, competition level, and keyword intent to ensure that we target keywords that align with your business goals and attract high-quality traffic.
We offer flexible contract options to accommodate your needs. While long-term contracts can provide consistency and better results over time, we understand that some businesses prefer short-term or month-to-month.
PPC marketing can target the right audience for your business through advanced targeting options such as location targeting, demographic targeting, and remarketing. These targeting techniques ensure that your ads are shown to the most relevant and interested potential customers.
Yes, we provide comprehensive reporting and analytics for PPC campaigns. Our reports include key performance metrics, insights, and recommendations to help you understand the impact of your ads and make data-driven decisions to optimize your campaigns.
Lead generation ads work by targeting a specific audience through various demographics such as geographical location, interests, age, and job title. These ads usually contain a compelling offer that encourages the user to provide their contact information in exchange for more information or a free resource.
Display Ads can be effective across a wide range of industries and niches. They are particularly impactful for businesses that rely on strong visuals to showcase their products or services, such as e-commerce, travel, fashion, and real estate.
The cost of PPC marketing services can vary depending on factors such as the size and complexity of your campaigns, your industry, and your advertising goals. We offer customized pricing based on your specific needs and budget.
Yes, lead generation ads can be used for B2B businesses by targeting specific job titles, industries, and other relevant demographics. LinkedIn Ads can be particularly effective for B2B lead generation campaigns.
Yes, we provide comprehensive reporting and analytics for Shopping Ads campaigns. Our reports include key performance metrics, insights, and recommendations to help you understand the impact of your ads and make data-driven decisions to optimize your campaigns.
To get started with Shopping Ads Management for your business, simply reach out to us for a consultation. We'll discuss your advertising goals, assess your product data and website, and develop a tailored strategy to drive optimal results for your business through effective Shopping Ads campaigns.
At Periscope Media, we ensure your Display Ads will be effective by creating a comprehensive, data-driven strategy tailored to your specific business objectives. Our team of certified Google Ads professionals, experienced designers, and skilled copywriters work together to craft impactful ads and optimize their performance.
We provide detailed reports and analytics on a regular basis, typically monthly or quarterly, depending on your preferences. These reports give you insights into your campaigns' performance, enabling you to make data-driven decisions for your business.
Shopping Ads Management involves setting up and optimizing your product listings, managing bids and budgets, monitoring performance, and making data-driven adjustments to maximize the effectiveness of your Shopping Ads campaigns.
We create targeted campaigns by conducting extensive research on your industry, competitors, and ideal customers. By understanding your unique business goals and audience, we can create ads that resonate with potential customers and drive them to take action.
You will receive reports and updates on your campaign's performance on a regular basis, typically monthly. We believe in transparency and keeping you informed about your campaign's progress, metrics, and KPIs.