Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.
Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!
Yes, you can expect a positive return on investment (ROI) from your Display Ads campaign. Our expert team ensures that your ads are optimized for maximum impact, driving traffic, increasing brand awareness, and ultimately, growing your business.
We primarily use platforms like Google Ads and Microsoft Advertising for PPC marketing. These platforms provide extensive reach, advanced targeting options, and robust tools to maximize the impact and performance of your PPC campaigns.
The benefits of using lead generation ads include the ability to reach a targeted audience, collecting valuable customer data, creating more qualified leads, and increasing conversion rates. Additionally, lead generation ads can also be a cost-effective way to promote a business or product.
While results vary based on factors like industry and competition, our clients typically experience increased website traffic, higher conversion rates, and improved online visibility. Our data-driven strategies and ongoing optimization efforts help ensure consistent growth for your business.
Remarketing Ads are targeted advertisements displayed to users who have previously interacted with your website or app. They work by using tracking cookies to identify your target audience and serve relevant ads across the Google Display Network, encouraging them to return and complete a purchase or take another desired action.
We optimize PPC campaigns through ongoing monitoring, analysis, and optimization. We continuously refine targeting options, ad copy, bidding strategies, and landing pages to improve click-through rates, conversion rates, and return on ad spend (ROAS) for your campaigns.
Some tips to improve lead generation ad performance include understanding the target audience, creating compelling offers, testing different ad formats and messaging, optimizing landing pages, and using advanced bidding strategies.
Yes, lead generation ads can be used for B2B businesses by targeting specific job titles, industries, and other relevant demographics. LinkedIn Ads can be particularly effective for B2B lead generation campaigns.
Yes, you can request changes to your campaigns or pause them at any time. We understand that business needs can change, and we're committed to providing you with the flexibility to adjust your marketing strategy as needed.
Yes, as a digital marketing company specializing in Shopping Ads Management, we can help your business set up and manage effective Shopping Ads campaigns. Our team of experts will optimize your product details, create compelling ads, and implement strategic bidding strategies to drive the best possible results.
To get started with Shopping Ads Management for your business, simply reach out to us for a consultation. We'll discuss your advertising goals, assess your product data and website, and develop a tailored strategy to drive optimal results for your business through effective Shopping Ads campaigns.
Lookalike audiences can be used in lead generation ads by targeting people who are similar to a business's existing customers. This can increase the chances of generating qualified leads and conversions, as these users are more likely to be interested in the same products or services.
We provide regular performance reports, detailing metrics such as click-through rates, conversions, and return on ad spend. These insights help you measure the success of your Remarketing Ads campaign and allow us to make data-driven optimizations to improve its performance.
The cost of PPC marketing services can vary depending on factors such as the size and complexity of your campaigns, your industry, and your advertising goals. We offer customized pricing based on your specific needs and budget.
Your ads will appear in Google search results based on the targeted keywords and ad rank. They may also appear on partner websites, YouTube, and other Google properties as part of the Google Display Network, depending on your campaign settings.
Instant forms are pre-filled forms that can be attached to lead generation ads to capture contact information from potential customers. These forms can be customized with specific fields and questions to collect the data that is most important for a particular campaign.
Absolutely. As a digital marketing company specializing in PPC marketing, we can help your business set up and manage effective PPC campaigns. Our team of experts will develop tailored strategies, conduct keyword research, write compelling ad copy, and optimize your campaigns for maximum results.
The best platforms for lead generation ads include Google Ads, Facebook Ads, and LinkedIn Ads. Each platform offers unique targeting capabilities and different ad formats that can be tailored to specific audiences.
What sets Periscope Media apart from other Display Ads management agencies is our commitment to delivering exceptional results through a customized approach. Our expert team, proven track record, and focus on transparency and communication ensure that your campaign is in the best possible hands.
Yes, our team provides you with access to real-time performance data through a user-friendly dashboard. This allows you to monitor your campaigns' progress and gain insights into their effectiveness.