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Why Choose Periscope Media for Google Ads Management?
Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
A Trusted Google Partner
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
Comprehensive Google Ads Management Solutions
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
Initial Meeting with a Digital Strategist
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
Months 1-3: Ads Research, Set Up, Testing, Optimising, Reporting
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
Month 4 Onwards: Continued Optimisation & Improvement
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.
Let's Grow Your Business Through Google Ads
Schedule in a Call and Find Out How We Can Help You!
Campaign Development and Management
Data Analysis and Optimisation
Targeting and Personalisation
Landing Page and Conversion Optimisation
Industry Knowledge and Client Relations:
Existing Online Presence with a Well-Made Website
Prepared to Invest in Google Ads Marketing
Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!
How do you handle ad creation, and can I provide input on the design?
Our creative team crafts eye-catching and persuasive ads, keeping your target audience in mind. We welcome your input and collaborate with you to ensure the final ad design aligns with your brand identity and marketing objectives.
How much does Shopping Ads Management cost?
The cost of Shopping Ads Management can vary depending on factors such as the size of your product inventory, the complexity of your campaigns, and your advertising goals. We offer customized pricing based on your specific needs and budget.
What platforms do you use for PPC marketing?
We primarily use platforms like Google Ads and Microsoft Advertising for PPC marketing. These platforms provide extensive reach, advanced targeting options, and robust tools to maximize the impact and performance of your PPC campaigns.
What are instant forms in lead generation ads?
Instant forms are pre-filled forms that can be attached to lead generation ads to capture contact information from potential customers. These forms can be customized with specific fields and questions to collect the data that is most important for a particular campaign.
How do you optimize PPC campaigns to maximize results?
We optimize PPC campaigns through ongoing monitoring, analysis, and optimization. We continuously refine targeting options, ad copy, bidding strategies, and landing pages to improve click-through rates, conversion rates, and return on ad spend (ROAS) for your campaigns.
How can I get started with PPC marketing for my business?
To get started with PPC marketing for your business, simply reach out to us for a consultation. We'll discuss your advertising goals, assess your target audience and competition, and develop a tailored strategy to drive optimal results for your business through effective PPC campaigns.
Can you explain the process of creating visually appealing and engaging ads?
Our process of creating visually appealing and engaging ads involves collaboration between our talented designers and copywriters. They combine eye-catching graphics, compelling text, and strategic messaging to produce ads that resonate with your target audience and entice them to take action.
Why is local SEO important for my business?
Local SEO allows businesses to target potential customers in their local area better, increasing the likelihood of them finding and engaging with your business. This can result in higher website traffic, more leads, and increased revenue.
Can I set a specific budget for my CPC Marketing campaigns?
Absolutely! We'll work with you to establish a budget that aligns with your business goals. Our customized approach ensures that your marketing dollars are spent wisely, driving the best possible results for your investment.
What are the best platforms for lead generation ads?
The best platforms for lead generation ads include Google Ads, Facebook Ads, and LinkedIn Ads. Each platform offers unique targeting capabilities and different ad formats that can be tailored to specific audiences.
Can I expect a positive return on investment (ROI) from my Display Ads campaign?
Yes, you can expect a positive return on investment (ROI) from your Display Ads campaign. Our expert team ensures that your ads are optimized for maximum impact, driving traffic, increasing brand awareness, and ultimately, growing your business.
How often will I receive reports and updates on my campaign's performance?
You will receive reports and updates on your campaign's performance on a regular basis, typically monthly. We believe in transparency and keeping you informed about your campaign's progress, metrics, and KPIs.
What kind of results can I expect from your CPC Marketing services?
While results vary based on factors like industry and competition, our clients typically experience increased website traffic, higher conversion rates, and improved online visibility. Our data-driven strategies and ongoing optimization efforts help ensure consistent growth for your business.
What is PPC marketing and how can it benefit my business?
PPC marketing, or pay-per-click marketing, is a form of online advertising where advertisers pay each time their ad is clicked. It can benefit your business by driving targeted traffic to your website, increasing brand visibility, and delivering measurable results for your marketing budget.
Are there any specific industries or niches where Display Ads are particularly effective?
Display Ads can be effective across a wide range of industries and niches. They are particularly impactful for businesses that rely on strong visuals to showcase their products or services, such as e-commerce, travel, fashion, and real estate.
How will I be able to measure the success of my Remarketing Ads campaign?
We provide regular performance reports, detailing metrics such as click-through rates, conversions, and return on ad spend. These insights help you measure the success of your Remarketing Ads campaign and allow us to make data-driven optimizations to improve its performance.
How can Remarketing Ads benefit my business?
Remarketing Ads can benefit your business by increasing brand awareness, re-engaging potential customers, and improving conversion rates. By targeting users who have already shown interest in your products or services, you can maximize the efficiency of your ad spend and boost your return on investment.
What are some tips to improve lead generation ad performance?
Some tips to improve lead generation ad performance include understanding the target audience, creating compelling offers, testing different ad formats and messaging, optimizing landing pages, and using advanced bidding strategies.
What kind of support can I expect from Periscope Media throughout my Display Ads campaign?
You can expect top-notch support from Periscope Media throughout your Display Ads campaign. Our team will be readily available to answer any questions, address concerns, and provide guidance on your campaign's performance and optimization. We're here to partner with you!
What is the process for creating and launching a Remarketing Ads campaign with Periscope Media?
Our process begins with understanding your goals and target audience. We then develop a tailored strategy, design visually appealing ads, write compelling ad copy, and set up advanced targeting. Once your campaign is live, we continuously monitor its performance and make data-driven adjustments to ensure optimal results.
