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Why Choose Periscope Media for Google Ads Management?
Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
A Trusted Google Partner
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
Comprehensive Google Ads Management Solutions
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
Initial Meeting with a Digital Strategist
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
Months 1-3: Ads Research, Set Up, Testing, Optimising, Reporting
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
Month 4 Onwards: Continued Optimisation & Improvement
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.
Let's Grow Your Business Through Google Ads
Schedule in a Call and Find Out How We Can Help You!
Campaign Development and Management
Data Analysis and Optimisation
Targeting and Personalisation
Landing Page and Conversion Optimisation
Industry Knowledge and Client Relations:
Existing Online Presence with a Well-Made Website
Prepared to Invest in Google Ads Marketing
Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!
How do you determine the right keywords for my business?
Our team conducts in-depth keyword research using advanced tools and techniques to find the most relevant and high-performing keywords for your business. We consider factors like search volume, competition, and user intent to ensure your ads target the right audience.
How does PPC marketing work?
PPC marketing works by creating ad campaigns on platforms like Google Ads or Microsoft Advertising, selecting relevant keywords and targeting options, and bidding on ad placements. When users search for keywords related to your business, your ads appear, and you only pay when someone clicks on your ad.
How can I get started with PPC marketing for my business?
To get started with PPC marketing for your business, simply reach out to us for a consultation. We'll discuss your advertising goals, assess your target audience and competition, and develop a tailored strategy to drive optimal results for your business through effective PPC campaigns.
What is the process for creating and launching a Remarketing Ads campaign with Periscope Media?
Our process begins with understanding your goals and target audience. We then develop a tailored strategy, design visually appealing ads, write compelling ad copy, and set up advanced targeting. Once your campaign is live, we continuously monitor its performance and make data-driven adjustments to ensure optimal results.
Do I need to sign a long-term contract to use your CPC Marketing services?
We offer flexible contract options to accommodate your needs. While long-term contracts can provide consistency and better results over time, we understand that some businesses prefer short-term or month-to-month.
What are lead generation ads?
Lead generation ads are online ads that are designed to generate interest in a product or service and to collect information from potential customers. These types of ads are usually used as part of a sales funnel to create leads that can be nurtured into paying customers.
Can I expect a positive return on investment (ROI) from my Display Ads campaign?
Yes, you can expect a positive return on investment (ROI) from your Display Ads campaign. Our expert team ensures that your ads are optimized for maximum impact, driving traffic, increasing brand awareness, and ultimately, growing your business.
Can you provide examples of successful Remarketing Ads campaigns you've managed for other clients?
We have managed numerous successful Remarketing Ads campaigns for our clients, helping them achieve higher conversion rates and improved return on investment. Examples of our success can be found in our case studies and client testimonials showcased on our website.
Do you provide reporting and analytics for PPC campaigns?
Yes, we provide comprehensive reporting and analytics for PPC campaigns. Our reports include key performance metrics, insights, and recommendations to help you understand the impact of your ads and make data-driven decisions to optimize your campaigns.
What is PPC marketing and how can it benefit my business?
PPC marketing, or pay-per-click marketing, is a form of online advertising where advertisers pay each time their ad is clicked. It can benefit your business by driving targeted traffic to your website, increasing brand visibility, and delivering measurable results for your marketing budget.
How long does it take to see results from a CPC Marketing campaign?
CPC Marketing can produce results relatively quickly compared to other marketing methods. However, the timeframe varies depending on factors like your industry, competition, and campaign settings. We continuously monitor and optimize your campaigns to ensure they deliver the best possible results over time.
What are the benefits of using lead generation ads?
The benefits of using lead generation ads include the ability to reach a targeted audience, collecting valuable customer data, creating more qualified leads, and increasing conversion rates. Additionally, lead generation ads can also be a cost-effective way to promote a business or product.
How much does Shopping Ads Management cost?
The cost of Shopping Ads Management can vary depending on factors such as the size of your product inventory, the complexity of your campaigns, and your advertising goals. We offer customized pricing based on your specific needs and budget.
What are instant forms in lead generation ads?
Instant forms are pre-filled forms that can be attached to lead generation ads to capture contact information from potential customers. These forms can be customized with specific fields and questions to collect the data that is most important for a particular campaign.
How do you target the right audience for my Display Ads campaign?
We target the right audience for your Display Ads campaign by utilizing advanced targeting options within Google Ads. These options allow us to hone in on your ideal customers based on demographics, interests, browsing behavior, and more, ensuring your ads reach those most likely to engage and convert.
Can you help my business set up and manage PPC campaigns?
Absolutely. As a digital marketing company specializing in PPC marketing, we can help your business set up and manage effective PPC campaigns. Our team of experts will develop tailored strategies, conduct keyword research, write compelling ad copy, and optimize your campaigns for maximum results.
What are the best platforms for lead generation ads?
The best platforms for lead generation ads include Google Ads, Facebook Ads, and LinkedIn Ads. Each platform offers unique targeting capabilities and different ad formats that can be tailored to specific audiences.
Can you help optimize my product data for Shopping Ads?
Absolutely. We can optimize your product data for Shopping Ads by ensuring it is accurate, complete, and properly structured. This includes optimizing product titles, descriptions, attributes, and images to enhance your ads' visibility and click-through rate.
Are there any industries or businesses that cannot use CPC Marketing services?
Google Ads has some restrictions on specific industries and content, including adult content, gambling, healthcare, and others. We'll work with you to ensure your campaigns adhere to Google's advertising policies.
What is the cost of PPC marketing services?
The cost of PPC marketing services can vary depending on factors such as the size and complexity of your campaigns, your industry, and your advertising goals. We offer customized pricing based on your specific needs and budget.
