Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.
Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!
We measure the success of a Display Ads campaign using various metrics and KPIs, such as click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). These metrics help us gauge the effectiveness of your campaign and inform our optimization efforts.
We offer flexible contract options to accommodate your needs. While long-term contracts can provide consistency and better results over time, we understand that some businesses prefer short-term or month-to-month.
To get started with Shopping Ads Management for your business, simply reach out to us for a consultation. We'll discuss your advertising goals, assess your product data and website, and develop a tailored strategy to drive optimal results for your business through effective Shopping Ads campaigns.
The timeline for seeing results from your Display Ads campaign can vary depending on factors such as your industry, target audience, and competition. However, you can typically expect to see initial results within a few weeks of launching your campaign, with ongoing optimization leading to even better performance over time.
Yes, you can request changes to your campaigns or pause them at any time. We understand that business needs can change, and we're committed to providing you with the flexibility to adjust your marketing strategy as needed.
Standard Shopping Ads are a type of online advertising that display product images, prices, and information directly in product search engine results. They can benefit your business by increasing your online visibility, driving qualified traffic to your website, and boosting sales and conversions.
Our creative team crafts eye-catching and persuasive ads, keeping your target audience in mind. We welcome your input and collaborate with you to ensure the final ad design aligns with your brand identity and marketing objectives.
To get started with PPC marketing for your business, simply reach out to us for a consultation. We'll discuss your advertising goals, assess your target audience and competition, and develop a tailored strategy to drive optimal results for your business through effective PPC campaigns.
Some tips to improve lead generation ad performance include understanding the target audience, creating compelling offers, testing different ad formats and messaging, optimizing landing pages, and using advanced bidding strategies.
We target the right audience for your Display Ads campaign by utilizing advanced targeting options within Google Ads. These options allow us to hone in on your ideal customers based on demographics, interests, browsing behavior, and more, ensuring your ads reach those most likely to engage and convert.
CPC Marketing can produce results relatively quickly compared to other marketing methods. However, the timeframe varies depending on factors like your industry, competition, and campaign settings. We continuously monitor and optimize your campaigns to ensure they deliver the best possible results over time.
We offer a range of pricing options and packages to accommodate different budgets and needs. Our Basic, Intermediate, and Advanced packages provide varying levels of service, from essential ad creation and targeting to comprehensive campaign management.
The cost of PPC marketing services can vary depending on factors such as the size and complexity of your campaigns, your industry, and your advertising goals. We offer customized pricing based on your specific needs and budget.
Your ads will appear in Google search results based on the targeted keywords and ad rank. They may also appear on partner websites, YouTube, and other Google properties as part of the Google Display Network, depending on your campaign settings.
While results vary based on factors like industry and competition, our clients typically experience increased website traffic, higher conversion rates, and improved online visibility. Our data-driven strategies and ongoing optimization efforts help ensure consistent growth for your business.
Absolutely! We understand that every business has unique needs. If our standard packages don't quite fit your requirements, we're happy to create a customized solution tailored specifically to your goals and target audience.
Yes, we provide comprehensive reporting and analytics for Shopping Ads campaigns. Our reports include key performance metrics, insights, and recommendations to help you understand the impact of your ads and make data-driven decisions to optimize your campaigns.
The benefits of using lead generation ads include the ability to reach a targeted audience, collecting valuable customer data, creating more qualified leads, and increasing conversion rates. Additionally, lead generation ads can also be a cost-effective way to promote a business or product.
Absolutely. As a digital marketing company specializing in PPC marketing, we can help your business set up and manage effective PPC campaigns. Our team of experts will develop tailored strategies, conduct keyword research, write compelling ad copy, and optimize your campaigns for maximum results.
Shopping Ads Management involves setting up and optimizing your product listings, managing bids and budgets, monitoring performance, and making data-driven adjustments to maximize the effectiveness of your Shopping Ads campaigns.