Managing Google Ads campaigns can be complex and challenging, especially for those without prior experience or knowledge of the platform's constant updates. Businesses often struggle to achieve their desired results and maximise their return on investment. This is where Periscope Media comes in to provide expert assistance and ensure your Google Ads campaigns are optimised for success.
Periscope Media is a certified Google Partner, equipped with a team of Google Ads-certified professionals. We have the expertise and resources to create customised strategies that align with your goals, target audience, and industry trends. As your partner, we will help you navigate the ever-evolving world of Google Ads and stay ahead of the competition.
At Periscope Media, we offer a comprehensive Google Ads management platform designed to drive results for your business. Our process follows key steps to set up and optimise your campaigns, ensuring that your advertising budget is used effectively:
We begin by understanding your objectives and conducting in-depth research to identify campaign goals, profitable keywords, targeting options, and compelling ad copy. This initial consultation sets the foundation for a successful Google Ads campaign.
During the first month, we focus on implementing and testing your campaigns. We analyse keyword performance, ad quality score, competitor research, and explore various ad options, including negative keywords. In the following months, we continue to optimise your campaigns based on data-driven insights, providing regular reports on ad spend, conversion rates, and other key metrics using industry-leading tools like Google Analytics.
From the fourth month onwards, we maintain a vigilant approach to campaign optimisation. We closely monitor performance data, analyse search terms and click-through rates, evaluate bidding strategies, and aim to lower your cost per lead while increasing the number of leads generated.
Got more questions? Why not explore our range of commonly asked questions. If you're still wanting more answers, book a call today!
Yes, we provide comprehensive reporting and analytics for Shopping Ads campaigns. Our reports include key performance metrics, insights, and recommendations to help you understand the impact of your ads and make data-driven decisions to optimize your campaigns.
The benefits of using lead generation ads include the ability to reach a targeted audience, collecting valuable customer data, creating more qualified leads, and increasing conversion rates. Additionally, lead generation ads can also be a cost-effective way to promote a business or product.
We have managed numerous successful Remarketing Ads campaigns for our clients, helping them achieve higher conversion rates and improved return on investment. Examples of our success can be found in our case studies and client testimonials showcased on our website.
The average cost of a Display Ads campaign managed by Periscope Media varies based on your specific needs, goals, and budget. We offer flexible pricing and packages designed to deliver exceptional value and accommodate businesses of all sizes.
You will receive reports and updates on your campaign's performance on a regular basis, typically monthly. We believe in transparency and keeping you informed about your campaign's progress, metrics, and KPIs.
Shopping Ads can target the right audience for your business by utilizing advanced targeting options such as location targeting, demographic targeting, and remarketing. These targeting techniques ensure your ads are shown to the most relevant and interested potential customers.
Our process begins with understanding your goals and target audience. We then develop a tailored strategy, design visually appealing ads, write compelling ad copy, and set up advanced targeting. Once your campaign is live, we continuously monitor its performance and make data-driven adjustments to ensure optimal results.
The cost of PPC marketing services can vary depending on factors such as the size and complexity of your campaigns, your industry, and your advertising goals. We offer customized pricing based on your specific needs and budget.
We target the right audience for your Remarketing Ads by analyzing your website visitors' behavior, segmenting them based on their interests and actions, and utilizing Google Ads features to deliver personalized ads that resonate with their needs.
We create targeted campaigns by conducting extensive research on your industry, competitors, and ideal customers. By understanding your unique business goals and audience, we can create ads that resonate with potential customers and drive them to take action.
The main advantage of using Display Ads for your business is their incredible reach and targeting capabilities. Display Ads allow you to showcase your brand across millions of websites, apps, and videos, effectively capturing the attention of your target audience with visually engaging content.
Absolutely. As a digital marketing company specializing in PPC marketing, we can help your business set up and manage effective PPC campaigns. Our team of experts will develop tailored strategies, conduct keyword research, write compelling ad copy, and optimize your campaigns for maximum results.
Our creative team crafts eye-catching and persuasive ads, keeping your target audience in mind. We welcome your input and collaborate with you to ensure the final ad design aligns with your brand identity and marketing objectives.
We target the right audience for your Display Ads campaign by utilizing advanced targeting options within Google Ads. These options allow us to hone in on your ideal customers based on demographics, interests, browsing behavior, and more, ensuring your ads reach those most likely to engage and convert.
We offer flexible contract options to accommodate your needs. While long-term contracts can provide consistency and better results over time, we understand that some businesses prefer short-term or month-to-month.
Some tips to improve lead generation ad performance include understanding the target audience, creating compelling offers, testing different ad formats and messaging, optimizing landing pages, and using advanced bidding strategies.
PPC marketing, or pay-per-click marketing, is a form of online advertising where advertisers pay each time their ad is clicked. It can benefit your business by driving targeted traffic to your website, increasing brand visibility, and delivering measurable results for your marketing budget.
Our team conducts in-depth keyword research using advanced tools and techniques to find the most relevant and high-performing keywords for your business. We consider factors like search volume, competition, and user intent to ensure your ads target the right audience.
While results vary based on factors like industry and competition, our clients typically experience increased website traffic, higher conversion rates, and improved online visibility. Our data-driven strategies and ongoing optimization efforts help ensure consistent growth for your business.
We offer a range of pricing options and packages to accommodate different budgets and needs. Our Basic, Intermediate, and Advanced packages provide varying levels of service, from essential ad creation and targeting to comprehensive campaign management.