B2B Marketing

B2B (Business-to-Business) marketing involves the strategies and practices of selling products or services to other businesses rather than to consumers. It focuses on meeting the needs of other businesses through tailored, industry-specific offerings.

B2B marketing strategies often involve longer sales cycles, higher-value transactions, and a focus on building relationships and demonstrating return on investment (ROI). Common channels for B2B marketing include LinkedIn, industry events, email marketing, and content marketing.

Digital Marketing

More Glossary Terms

Bounce Rate

Bounce rate is the percentage of visitors who leave a website after viewing only one page, without any further interaction.

Below The Fold

Below the fold' refers to the portion of a webpage that is not visible until the user scrolls down.

Bing

Bing is a search engine developed by Microsoft, used for finding information on the internet.

Behavioral Targeting

Behavioral targeting is a marketing strategy that uses previous user behavior to customize the type of content or ads presented.

B2B Sales

B2B sales refer to transactions where one business sells products or services to another business.

B2B Marketing

B2B marketing refers to the marketing of products or services to other businesses and organizations.

Button

In computing, a button is a graphical user interface element that triggers an action when clicked.

Browser

A browser is a software application used to access and view websites on the internet.

Booking Form

A booking form is an online form used to schedule appointments or reservations.

Blogger

A blogger is someone who writes content for a blog, sharing information, experiences, or opinions on various topics.