Bounce Rate

Bounce rate in web analytics is the percentage of visitors who navigate away from the site after viewing only one page. It's used to measure the quality of a visit and an indication of how well a website engages its audience. A high bounce rate might suggest that the site content is not relevant to visitors or the user experience is lacking. Factors influencing bounce rate include website design, content quality, load times, and user expectations. Reducing the bounce rate can involve improving landing pages, enhancing content relevance, and ensuring a user-friendly site design.

More Glossary Terms

Bounce Rate

Bounce rate is the percentage of visitors who leave a website after viewing only one page, without any further interaction.

Below The Fold

Below the fold' refers to the portion of a webpage that is not visible until the user scrolls down.

Bing

Bing is a search engine developed by Microsoft, used for finding information on the internet.

Behavioral Targeting

Behavioral targeting is a marketing strategy that uses previous user behavior to customize the type of content or ads presented.

B2B Sales

B2B sales refer to transactions where one business sells products or services to another business.

B2B Marketing

B2B marketing refers to the marketing of products or services to other businesses and organizations.

Button

In computing, a button is a graphical user interface element that triggers an action when clicked.

Browser

A browser is a software application used to access and view websites on the internet.

Booking Form

A booking form is an online form used to schedule appointments or reservations.

Blogger

A blogger is someone who writes content for a blog, sharing information, experiences, or opinions on various topics.