Below The Fold

In web design, 'below the fold' refers to the content on a webpage that is not visible on the screen when the page first loads and requires the user to scroll down to see it. The term originates from traditional newspapers, where the most important stories were placed above the physical fold of the paper. In the digital context, content placement 'above the fold' (the immediately visible area) is considered crucial for engaging users and conveying key information quickly. Understanding what appears below and above the fold is important for web designers and content creators to ensure that vital information or calls to action are prominently displayed.