Backlink Analysis
Backlink analysis involves examining the quantity, quality, and source of backlinks to a website. This process is essential in SEO as it helps to understand the strength and health of a site's backlink profile. It includes evaluating the authority and relevance of the linking domains, the diversity of the backlinks, and the anchor text used. Backlink analysis is used for competitor analysis, identifying potentially harmful links, and finding opportunities to build new high-quality backlinks. It's a critical part of any comprehensive SEO strategy.