Digital Marketing Glossary

Domain name forwarding is the process of redirecting one domain name to another.

A Domain-Specific Language (DSL) is a programming language designed for a specific task or industry.

A dropdown is a GUI element that allows users to choose one option from a list.

Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock.

Dynamic content refers to website or application content that changes based on user interactions or preferences.

A dynamic element in web design is an interactive component that changes based on user interaction or data.

eBay is an online marketplace for buying and selling a wide variety of new and used items.

E-commerce refers to the buying and selling of goods or services using the internet.

An ecommerce website is an online platform where goods or services are bought and sold directly through the internet.

An editorial is an article that expresses the opinions of its writer or the stance of the publication.

Email hosting is a service that provides email accounts and management for custom domain names.

Email marketing is the practice of sending marketing messages to a group of people via email.

An email template is a pre-designed layout used to create and send multiple emails with a consistent format.

To embed means to integrate content, such as a video or map, directly into a webpage or application.

An end user is the final consumer who uses a product or service, particularly in software and technology.

An entrepreneur is a person who creates and manages a business, taking on financial risks with the aim of profit.

In computing, export is the process of transferring data from one system or application to another format.

An external link is a hyperlink that directs to a webpage on a different domain.

On TikTok, the FYP, or For You Page, is a personalized content feed tailored to user preferences.

Facebook is a social networking platform that allows users to connect, share content, and communicate online.

Facebook Jail refers to the temporary blocking or banning of a user's account on Facebook for violating its community standards or terms of service.

A favicon is a small icon associated with a website, displayed in browser tabs and bookmarks.

A field label is a descriptive text placed next to a form field to indicate the data type or purpose of the field.

FTP, or File Transfer Protocol, is a standard network protocol used to transfer files between a client and server.

A folder, also known as a directory, is a virtual container used to organize files on a computer.

A footer code is a section of HTML or scripting code inserted at the end of a web page, often containing important links or copyright information.

A form block in web design is a pre-designed section that contains a web form.

A form button is a clickable element in a form used to submit data or initiate an action.

Form submission is the process of sending entered data from a web form to a server.

A forms section on a website is an area dedicated to containing one or more web forms.

The front-end of a website or application is the part that users interact with directly.

Geofencing is a location-based service that triggers an action when a mobile device enters or exits a predefined geographic area.

Geotagging is the process of adding geographical information to various media, such as photographs and websites.

Google Analytics is a web analytics service that tracks and reports website traffic.

Google Lens is a visual search tool that uses AI to identify objects and texts in images.

Google My Business is a free tool by Google for businesses to manage their online presence across Google, including Search and Maps.

Google Search Console is a free tool provided by Google that helps website owners monitor and maintain their site's presence in Google search results.

A Google site verification meta tag is an HTML tag added to a website’s head section to verify ownership with Google's services.

This ID is a unique identifier used by Google Universal Analytics to track user interactions on a website.

Google Workspace is a suite of cloud-based productivity and collaboration tools developed by Google.

Graphic design is the art of creating visual content to communicate messages or ideas.

A Graphical User Interface (GUI) is an interactive visual interface allowing users to interact with electronic devices through graphical icons.

A guest blog post is an article written by an external contributor and published on another website's blog.

An HTML tag is a code snippet used to define the structure and content of web pages in HTML.

HTTPS is the secure version of HTTP, ensuring encrypted and secure communication on the web.

A head code is a section of HTML code within the <head> tag of a webpage, containing metadata, scripts, and links to external resources.

A header is a section at the top of a web page or document, often containing the title, logo, and main navigation elements.

A heading is a text title in a document or web page used to highlight sections and improve readability and SEO.

H tags are HTML elements used to structure content and create headings in web pages.

A headline is a title or summary phrase that captures the main point of a content piece, often in bold text.

A homepage is the main or introductory page of a website, typically serving as a table of contents or starting point.

Hosted content refers to any content that is hosted on a website or platform other than its original source.

A hotlink is a direct link to a file hosted on another server, typically used for images or media on web pages.

A hub page is a centralized page that links to related content on a particular topic.

A hyperlink is a clickable link in a digital document or web page that directs to another section or page.

An IP address is a unique numerical label assigned to each device connected to a computer network that uses the Internet Protocol.

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences.

An influencer is a person with a significant online following who can impact their audience's purchasing decisions.

An input field is an interactive area in a form where users can enter data or information.

A Reel on Instagram is a short, engaging video feature used for sharing creative content.

An Instagram Story is a feature allowing users to post temporary photos and videos that disappear after 24 hours.

Integrated marketing is a strategy that unifies all marketing communication tools and channels to deliver a consistent message.

Integrations refer to the process of linking together different software applications to function cohesively.

Interpolation in digital marketing refers to the method of dynamically inserting specific data or content into predefined formats or templates.

JSON is a lightweight data-interchange format used for transmitting data between a server and a web application.

In digital marketing, a key often refers to an essential part of a data pair in databases, or a unique identifier for secure online transactions.

Keyboard shortcuts are combinations of keys that provide a quick way to perform functions in software applications.

Keyword analysis involves researching and identifying the most effective keywords to use for SEO and digital marketing purposes.

Keyword bidding involves placing bids on keywords for the chance to display paid ads in search engine results.

A keyword ranking report is a document that shows the positions of a website's keywords in search engine results pages (SERPs).

Keyword research is the process of identifying and analyzing terms that people enter into search engines to inform content strategy.

Keywords in SEO are words or phrases that people use to search for information, which websites target to rank in search engines.

A landing page is a standalone web page designed specifically for a marketing or advertising campaign.

Last published refers to the most recent date and time when content or a webpage was published online.

Last updated indicates the most recent date and time when existing online content or a webpage was modified or updated.

Leads are potential customers who have shown interest in a product or service.

A link block is a web design element that turns a block of content into a clickable link.

Link building is the process of acquiring hyperlinks from other websites to your own, enhancing SEO and site authority.

"Link up" typically means to connect or join with someone or something, often used informally.

LinkedIn is a professional networking platform for individuals and businesses to connect, share, and learn.

A linking profile is the collection of backlinks a website has, including the quantity, quality, and diversity of these links.

Local citations are mentions of a local business’s name, address, and phone number on other websites and directories.

Localization involves adapting digital content to suit different languages, cultures, and regions.

Logins are authentication processes that verify a user’s identity to grant access to a system or website.

Long tail keywords are longer, more specific keyword phrases that visitors are likely to use when closer to a purchase.

MOQ stands for 'Minimum Order Quantity,' the smallest amount of a product a supplier is willing to sell.

Market research is the process of gathering, analyzing, and interpreting information about a market, including information about consumers and competitors.

Market segmentation is the process of dividing a market into distinct groups of buyers with different needs or characteristics.

A meme is a humorous image, video, or text that is copied and spread rapidly by internet users.

A meta description is a brief summary of a webpage's content that appears in search engine results.

Meta keywords are specific words or phrases included in a web page's HTML that describe its content.

A meta title is the title of a web page displayed in search engine results and browser tabs.

To monetize something means to convert it into or generate revenue from it.

Monthly search volume is the number of times a specific keyword is searched on a search engine in a month.

Navigational links are hyperlinks used to navigate and find information on a website.

A navigator refers to a tool or component in a web browser that provides information about the user's browser and operating system.

Negative keywords are a PPC feature that prevents ads from being triggered by certain irrelevant search terms.

NAT is a method used in networking to modify network address information in IP packet headers while in transit.

A niche directory is a specialized online directory that lists websites and businesses relevant to a specific industry or sector.

A node title is the main title or heading of a content item in a content management system (CMS) or web application.